Privacy Notice

JB REINVENT™

How JB Reinvent collects, uses and protects personal information

Version 1.2 | Effective date 2 October 2026

B Hamill trading as JB Reinvent™
Sole trader based in England
Level 37, 1 Canada Square, Canary Wharf, London E14 5AA, United Kingdom

Who We Are

JB Reinvent™ is operated by B Hamill trading as JB Reinvent™, a sole trader based in England. James Bradley is the professional name used publicly by the founder.

For data-protection purposes, B Hamill trading as JB Reinvent™ is the controller responsible for personal information processed in connection with the JB Reinvent website and services, except where another organisation acts as an independent controller for its own purposes.

This notice explains what personal information we collect, where it comes from, why and how we use it, who may receive it, how long we keep it and the rights that may be available to you.

Questions about this notice or your personal information may be sent to hello@jb-reinvent.com.

Information We May Collect

The information we collect depends on how you interact with JB Reinvent. We aim to collect only what is reasonably necessary.

General enquiries

If you use the website enquiry form or contact us by email, telephone or WhatsApp Business, we may collect:

• your name and contact details;
• the content of your enquiry and any preferences you provide;
• correspondence and follow-up records; and
• limited technical and delivery information associated with the communication.

Please do not send medical, mental-health or other sensitive information through the website enquiry form or WhatsApp Business unless it is genuinely necessary for us to understand your enquiry.

Cohort Programme interest

If you use the dedicated Cohort Programme interest form, we may collect:

• your name and email address;
• your country of residence and time zone;
• whether Monday or Tuesday evening is more suitable;
• whether January 2027 or a later cohort is suitable;
• brief context about your interest, if you choose to provide it; and
• limited submission, delivery and acknowledgement information associated with the form.

We use this information to respond to your interest, review basic eligibility and suitability, coordinate availability, arrange an introductory conversation where appropriate and administer any later enrolment steps. Registering interest does not reserve a place, create a client relationship or subscribe you to marketing.

Please keep the optional context brief and do not include medical, mental-health or other sensitive information unless it is genuinely necessary for us to understand your enquiry. We do not routinely ask for your date of birth through this form.

Bookings and introductory conversations

If you book a 15-minute introductory conversation through Calendly, whether directly or after registering Cohort Programme interest, we may collect:

• your name, email address, time zone and booking preferences;
• answers to the limited booking questions shown at the time;
• appointment, cancellation and rescheduling information;
• meeting and communication metadata; and
• high-level information you choose to share during the conversation about your objectives, circumstances and the type of support you are seeking.

We may record an internal fit or suitability outcome and a brief reason for that outcome. We do not need detailed medical or therapeutic histories to decide whether the programme is within scope.

Quotations, agreements and electronic signatures

If we decide together to proceed, we may process:

• identity and contact details;
• the programme and commercial arrangements offered to you;
• the relevant Programme Summary, Quotation & Client Services Agreement, including a personalised Cohort Programme Agreement where applicable;
• electronic-signature records, timestamps, authentication information, IP address and the DocuSign audit trail or completion certificate; and
• related correspondence and status information.

Invoices and payments

We may process invoice, transaction and payment-status information through Sage and Stripe. JB Reinvent does not need to receive or retain your full payment-card number. Stripe and other payment participants may process payment and fraud-prevention data under their own terms and legal responsibilities.

Client and programme administration

If you become a client, we may process:

• contact, identity, agreement, invoice and payment-status information;
• programme dates, cohort reference, attendance, scheduling and operational status records held in Microsoft 365, SharePoint or Microsoft Lists;
• communications and Teams meeting information;
• programme objectives, exercise responses, reflections and other information you choose to share;
• proportionate session or administrative notes;
• complaint, dispute, safeguarding, referral or scope-decision records where relevant; and
• records needed to administer, secure and improve delivery of the programme.

Your workbook and personal reinvention brief belong to you. We do not require you to upload, submit or return the whole workbook. Private workbook content is not information held by JB Reinvent unless you choose to share it. If you share an extract during a meeting or send it to James, we process only what you provide for the relevant purpose.

Cohort Programme participation

In a cohort meeting, other participants may see your chosen display name, contributions and, if enabled, your camera image. Sharing is optional and group sessions are not recorded by JB Reinvent. Participants are asked to respect one another's confidentiality, but JB Reinvent cannot guarantee that another participant will keep information confidential. You should therefore choose carefully what you share in the group. JB Reinvent does not circulate a participant contact list without permission.

Website and technical information

When you use the website, Lovable and associated hosting or infrastructure providers may process limited technical information needed to deliver and secure it, such as IP address, browser and device information, timestamps, diagnostic information, request data and security logs.

We do not currently intend to use behavioural advertising technologies. If this changes, we will review our cookie, consent and transparency arrangements before deployment.

Where Information Comes From

We normally obtain information directly from you, including through the general website enquiry form, the dedicated Cohort Programme interest form, Calendly, DocuSign, email, Outlook, Teams, WhatsApp Business, introductory conversations, programme sessions and programme administration.

The Cohort Programme interest form uses the website's server-side email service to send a notification to James and a transactional acknowledgement to the person submitting the form. The form does not currently write the submitted information to a website customer database. The information is nevertheless received and may be retained in business email, and limited delivery records or technical logs may be retained by the relevant website, infrastructure and email-delivery providers. James manually maintains a cohort-interest and enrolment tracker in Microsoft Lists.

We may also receive limited information from Sage, Stripe and other payment or accounting providers, and from service providers involved in scheduling, signing, communications or delivery. Where someone else contacts us about you, we will consider whether and how it is fair and lawful to use that information.

What We Use Information For and Our Lawful Bases

UK data-protection law requires a lawful basis for each use. The basis depends on the purpose and circumstances.

Where we rely on legitimate interests, we consider the purpose, necessity and impact on the individual. Where we rely on consent, you may withdraw it at any time without affecting earlier lawful processing.

Sensitive and Special-Category Information

Coaching and personal-development conversations can involve personal matters. You may voluntarily disclose information about health, racial or ethnic origin, religious or philosophical beliefs, sexual orientation, sex life or another legally protected category.

JB Reinvent does not require sensitive information that is unnecessary for the programme. If we intentionally process special-category information, we will identify both a lawful basis and a separate condition permitted by data-protection law. Depending on the circumstances, this may be explicit consent, the establishment, exercise or defence of legal claims, vital interests or another applicable condition. We do not rely on a blanket special-category condition for all programme conversations.

Fit, Suitability and Scope Decisions

The introductory conversation supports a human judgement about whether JB Reinvent appears suitable and within scope. It is not a clinical assessment. We may decide not to offer a programme, or to pause or end discussions, where the service is not appropriate, unavailable or outside scope.

AI does not independently decide whether someone is accepted, declined, referred or subject to a safeguarding response.

Artificial Intelligence

JB Reinvent may use approved AI-enabled services to support administration, organise or summarise information, draft or edit educational materials, identify themes and prepare draft questions, materials or summaries.

AI is a supporting tool and does not replace human judgement. Where output relates materially to an individual client, JB Reinvent applies appropriate human review before relying on it. AI output may be inaccurate and is not treated automatically as fact or as a professional assessment.

We aim to minimise identifiable information and, where reasonably practicable, pseudonymise or anonymise it before using an AI-enabled service. We will not provide client information to a service merely because doing so is convenient. Before approving an AI service for identifiable client information, we consider confidentiality, security, retention, training use, provider terms and international transfers.

What We Will Not Use AI To Do

Within JB Reinvent’s current services, we will not knowingly use AI to diagnose a physical or mental-health condition, prescribe medical or psychological treatment, provide psychotherapy, make a clinical assessment, independently determine suicide or self-harm risk, provide regulated legal, financial or medical advice, or make a solely automated decision producing legal or similarly significant effects without a prior lawful assessment and required safeguards.

Website Enquiries and Infrastructure

The website is built and hosted using Lovable and associated cloud infrastructure. The general enquiry form and dedicated Cohort Programme interest form use server-side email delivery to send information to JB Reinvent’s business email. The cohort form also sends the person submitting it a transactional acknowledgement.

The forms do not currently write submitted information to a website customer database. This does not mean the information is never retained: it may remain in business email, the manually maintained Microsoft Lists cohort tracker, and limited technical logs or delivery records held by the relevant website, infrastructure and email-delivery providers.

The general enquiry form and Cohort Programme interest form do not create a client relationship and should not be used for urgent, crisis or unnecessarily sensitive communications.

Service Providers and Other Recipients

We use a limited set of third parties to operate JB Reinvent. Their legal role depends on the activity: a provider may act as our processor, as an independent controller for its own purposes, or in different roles for different functions.

We do not sell client personal information. Providers may also process account, usage, security, payment or compliance information for their own legitimate purposes under their own privacy information.

International Transfers

JB Reinvent is based in the United Kingdom. Some providers or their subprocessors may access, support or store information outside the UK. The destination and mechanism can depend on the product, account settings and provider infrastructure.

Where a restricted transfer requires a safeguard, we use or rely on an appropriate mechanism such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, another legally recognised safeguard or a permitted exception. Where EU GDPR applies, relevant EU transfer requirements are also considered.

You may contact us for further information about the safeguards relevant to your information.

Services Outside the United Kingdom

Public availability is limited to the United Kingdom, Australia and selected European countries, including Switzerland. Availability is confirmed before contracting and may depend on legal, insurance, tax, professional-scope and operational considerations.

UK data-protection law applies to JB Reinvent’s processing as a UK controller. Depending on the individual and how services are offered, the EU GDPR, Australian Privacy Act or another local law may also apply. We assess applicable local requirements, including any representative or local-contact obligation, before systematically targeting or regularly serving a jurisdiction.

Confidentiality and Safeguarding

Client information is treated confidentially. Confidentiality may be limited where disclosure is required by law or where a sufficiently serious safeguarding or safety concern makes disclosure lawful and necessary. We aim to disclose only the information reasonably necessary for the relevant purpose.

JB Reinvent is not an emergency, medical, psychiatric or crisis-support service.

How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose, taking account of legal, accounting, insurance and dispute-management requirements. Our current intended default periods are:

• general enquiries, Cohort Programme interest submissions, associated tracker records and unsuccessful or unprogressed fit discussions: normally up to 12 months after the last meaningful contact;
• booking and meeting-administration records for someone who does not become a client: normally up to 12 months after the appointment or cancellation;
• signed agreements, signature evidence and core client-administration records: normally six years after the client relationship ends;
• proportionate session notes and voluntarily shared programme reflections: normally up to two years after the programme ends, unless a longer period is reasonably needed for a complaint, safeguarding matter, insurance requirement or legal claim;
• invoice, transaction and accounting records: normally six years after the end of the relevant accounting period, or longer if law requires;
• complaint, dispute and legal-claim records: normally six years after closure, or longer while a claim, legal hold or insurer requirement remains active;
• marketing preferences: until you opt out or the information is no longer required, with a minimal suppression record retained where necessary to respect the opt-out; and
• technical and security logs: for the period reasonably required for operation, troubleshooting and security, which may be set by the relevant provider.

We may shorten or extend a period where the individual circumstances, law, insurer or active dispute justify it. Information is securely deleted, anonymised or otherwise disposed of when no longer required.

Information Security

We use reasonable technical and organisational measures appropriate to the information and risk. These may include access controls, strong authentication, multi-factor authentication where available, reputable business systems, data minimisation, controlled sharing, separate business accounts, secure deletion and procedures for suspected personal-data breaches.

No internet-based service can be guaranteed completely secure. Please choose the most appropriate communication channel and avoid unnecessary sensitive information.

Marketing

Submitting a general enquiry, registering Cohort Programme interest, receiving a transactional acknowledgement or booking an introductory conversation does not automatically subscribe you to marketing. Where consent is required for electronic marketing, it will be obtained separately. You can opt out at any time.

Your Data-Protection Rights

Depending on the circumstances and applicable law, you may have rights to access your information, correct it, ask for deletion or restriction, object to certain uses, receive certain information in a portable format, withdraw consent and complain about our handling.

These rights are not absolute. Their availability depends on the circumstances and lawful basis. Contact hello@jb-reinvent.com to exercise a right. We may need to verify your identity.

Complaints About Personal Information

Please contact hello@jb-reinvent.com first if you are concerned about our handling of personal information.

You also have the right to complain to the Information Commissioner’s Office at ico.org.uk. If EU GDPR applies, you may also complain to the competent supervisory authority in the relevant EEA country. If Australian privacy law applies, you may have a right to complain to the Office of the Australian Information Commissioner at oaic.gov.au, normally after raising the matter with us.

Children

JB Reinvent’s current services are intended for adults aged 18 and over. We do not knowingly provide the current programmes to children. We do not routinely collect date of birth through the website forms; where appropriate, we may ask a prospective participant to confirm that they are aged 18 or over.

Changes to This Notice

We may update this notice as our services, technology, legal requirements or operations change. The current version will be published on the JB Reinvent website and its effective date updated when material changes are made.

Contact

B Hamill trading as JB Reinvent™

Level 37, 1 Canada Square

Canary Wharf

London E14 5AA

United Kingdom

Email: hello@jb-reinvent.com

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